Why You Need a Mobile Friendly Website

 We have seen a dramatic shift in the way people access and use the Internet. In the past two decades, we have gone from a dial up connection on our home PCs to having an Internet-enabled device in our pockets at all times. In 2013, mobile devices surpassed laptops and PCs as the number one method used to browse, research, and shop online, taking a full 55% of all online shopping. As you will see in this post, hiring a mobile marketing agency can help you drive tons of new mobile traffic to your site. 

Your Customers Expect Mobile Access

Even though mobile Internet access is only a few years old, many consumers already expect to find their favorite websites through their mobile devices. And in fact, when they do not find what they are looking for, it often hurts your brand’s reputation. Your customers will likely go somewhere else to find what they sought.

Your Mobile Site Should Not Look Like Your Website

One thing you do not want to do is buy in to a service that simply converts your normal website to be displayed on mobile screens. Since your mobile device has a smaller display, graphics and text are often distorted. For this reason, you may want to pare down your site’s content for the mobile version. Any links or interface elements may also need to be enlarged to enable easy use on touch screens.

Add-ons and Plug-ins Make Mobile Sites Easier

Luckily, it is getting easier to make a mobile site. If you use a content management system like Drupal or WordPress, there are a variety of plug-ins that can make your mobile site conversion a snap. In fact, many comprehensive website builder packages include a mobile site automatically.

Outsource for Maximum Optimizaiton

If you want to start targeting your mobile consumers and getting more sales from this growing traffic source, you have a ton of options. While it is not difficult to make your current website mobile, it can be time consuming as there are often a lot of bugs that need to be worked out.

Outsourcing your mobile site development to a professional mobile marketing agency can save you tons of time, and ensure the quality and professionability of your site. For more information go to ComarkDirect.com now!

What is An Integrated Marketing Plan?

 Anyone who runs a small business knows how difficult it can be to get out on the street and hunt down new clients and customers, while still maintaining their day-to-day operations. This can also be known as the classic e-myth, that entrepreneurs must always be at their business in order to make it work successfully. This is simply not true, and the same can be said for your marketing. You do not need to constantly check in and fidget with your marketing as long as you have a plan in place.

Often times, partnering with an integrated marketing agency is just what you need to be able to outsource some of your already outrageous workload. Working with an agency can take a lot of pressure off of you, the business owner, and allow you to do the real quality work that you got into this business for in the first place. Here are some helpful tips for creating a plan to find an integrated marketing agency. 

  1. Analyze Your Business

Before you can find a marketing partner, you first have to know your business inside and out, and know where you realistically hope to take it. The first step is to do your research about your market, your competition, and most importantly your customers. Once you know where you fit in your market, you will have a better idea how to work with a marketing agency to get more sales.

2. Identify How Your Customers Find You

One of the biggest pieces of information you can have to grow your business is ‘how are your customers finding out about your business?’ If you know how your customers typically find your business, then you are better able to use those media to reach out to them. For instance, do your customers typically research your business online before calling or coming in? Then your web presence is a critical aspect of your marketing program.

3. Develop a List of Agencies with the Criteria You Need

Now that you know what your niche in the market is and how your customers usually find you, you can begin working on a list of agencies that specialize in the types of marketing you need. An integrated marketing agency typically has a well-rounded staff that can handle any request you may have from web design, to promotions development, to public relations.

With these tips in mind, you are ready to go out and find a marketing agency that can bring in more sales, while allowing you to do what you do best: run your business. For more information on how you can partner with a full-service marketing agency, click here!